Congratulations, your work has been selected as a Winner in the 3rd Annual Signal Awards. This year’s honorees are a true testament to the high caliber and creative genius of our community. The resources below will help you to make the most of your recognition – from a sample press release and social templates, to valuable PR tips to promote your new accolade(s), we’ve got you covered. Plus, download a badge to show the world that your podcast is award-winning. For questions about updating your Winner’s Gallery Page or purchasing merchandise, check out our FAQ.
PR TIPS
1. Share the News on Social
Share the news with your colleagues, supporters, friends and family across the Internet. To get started, add your show art to the two customizable Canva templates: a square, and another sized for Instagram Stories. Templates are available for all medal levels, as well as Listener’s Choice Award Winners.
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2. Issue a Press Release
To make the most of your Signal Awards win, we recommend devising a targeted outreach plan to hit a variety of national, local, and online media. A good place to start is distributing a press release for your Signal Award win. This is a key part of developing your media campaign to generate attention from broadcast, print, radio/podcast, and online outlets. To help, we’ve put together a sample press release template for Signal Award Winners.
3. Put a Signal Winner Logo on Your Website
A little online makeover can go a long way. Call attention to your achievement, and spruce up your homepage with one of the badges we’ve made for you below.
4. Dispatch the News to a Listserv
Do you run a Substack or send a weekly newsletter? Spread the news of your achievement through a dedicated email, and communicate the significance of your Signal Award win. Your subscribers have supported your podcast and your journey through Listener’s Choice voting, so they’ll be thrilled to learn the news! Here’s a tip: get personal. People want to know what this moment means to you.
5. Talk About it on Your Podcast
This should probably be number one on our list, but the best place to shout your Signal Award win is on your podcast! Your audience wants to know that you’ve achieved something great, so don’t be humble. Create a custom preroll or use your intro to talk about your win!
6. Write Blog Posts and Articles
Once you’ve won a Signal Award, it’s time to spread the news. Crafting original content lets you tell the story of your Signal-winning work, and remain true to your brand’s voice while boosting engagement, site traffic, and overall support.
7. Spice Up Your Email Signature
Have your team highlight their Signal win in their email signatures. It’s the last thing people read in emails—why not end on a high note?
SITE BADGES AND LOGOS
Show the world that you and your content have raised the bar for podcasting! Spread the word on social media and your website by downloading your badge.
